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Not many answers but lots and lots of questions!!!

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Web pboake.blogspot.com

Global Investigative Journalism Conference

Monday, March 22, 2004

Shinola Naming and Branding Awards 

The Shinolas are given to the 10 best and worst product names in various categories.

The Shinola Awards are produced by A Hundred Monkeys, a naming and branding company in Sausalito, California. We created the Shinola Awards as a way to start a conversation out in the real world about names, brands, and the naming process.

And besides, if we internalized this nonsense any longer our heads would explode.

PB - Be warned the web site is really bad but the concept is funny.


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